![]() ![]() ![]() Next, go to Ahrefs’ Keywords Explorer and enter the main keyword you’re targeting for that page. You can determine if links may be holding your content back from ranking by comparing your page’s backlink profile to your competitors’.įirst, plug the URL of the page you’re trying to rank into Ahrefs’ Site Explorer, and you’ll see how many backlinks and referring domains (linking websites) your page currently has. This has reliably been Google’s biggest deciding factor in determining a site’s trustworthiness since its inception in 1996. Google wants to display pages where “prominent websites on the subject linking to the page.” In layman’s terms, it wants to see backlinks from authoritative websites (that are also topically relevant) pointing to your pages.Īcquiring these links is called link building, and it is arguably one of the most important tasks you should do to get Google to trust and display your website. ![]() If we look at Google’s “How Search Works” page, it directly reveals some of Google’s most prominent ranking factors: In other words, what is Google looking at when deciding which pages to rank and in which order? When you think of a “search algorithm”-as it relates to search engine optimization (SEO)-the first thing that comes to mind is probably Google’s ranking factors. What are the Google Search Algorithm ranking factors? ![]()
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